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Ad Age - Latest News
  1. Watch the newest commercials on TV from Aldi, Petco, Booking.com and more

    Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

    A few highlights: A not-so-great dad offers his son a not-so-helpful pep talk in a humorous spot meant to call attention to Aldi's low prices. ADP (Automatic Data Processing), the human resources software and services company, calls attention to the wide range of businesses it helps support. And Petco promotes its new initiative to remove artificial ingredients from its cat and dog food (Ad Age's Adrianne Pasquarelli served up the backstory on the campaign yesterday: "Petco lets the dogs out in first work from Anomaly").

    Continue reading at AdAge.com

  2. 'How much is that Reese's worth to you?' candymaker asks at pop up shop

    Reese's is releasing limited-edition Lovers Cups, one with extra chocolate and the other more peanut butter. And to celebrate it's asking fans to literally give their own items up for them.

    Continue reading at AdAge.com

  3. The New York Post vs. the (non-Murdoch) media, Google backs local news: Publisher's Brief

    Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.

    The news from Cupertino: "Apple's string of new subscription services pushes advertising mostly out of the picture," Ad Age's Garett Sloane writes in his summary of Monday's big announcements from the tech giant, "but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless." Sloane notes that "When Apple executives showed off Apple News Plus, a new subscription magazine service, the focus was on 300 glossy magazines but not the ad experience." But Doug Olson, president of Meredith Magazines, tells Ad Age that "Every ad from the print edition will be in the digital edition. We think this is a great opportunity to bridge traditional magazine experience to the digital future." Sloane also gets thoughts from Troy Young, president of Hearst Magazines. Keep reading here.

    The Daily Beast's Matt Wilstein is launching his new podcast with a bang. See Wilstein's own summary of the proceedings in "Sarah Silverman Throws Hulu Under the Bus on 'The Last Laugh' Podcast Premiere." Silverman offers the inside dish on the cancellation of her Hulu show "I Love You, America"and as Wilstein tells it, the casual conversational podcast format seems to keep her talking when maybe she shouldn't. To wit:

    Continue reading at AdAge.com

  4. Wayfair bets on brick-and-mortar with first store

    Like many of its newer online competitors, Wayfair is doubling down on brick-and-mortar by opening its first permanent store. The Natick, Massachusetts-based outpost will open its doors to shoppers this fall.

    The store will offer a "new way" for consumers to shop the brand, according to Niraj Shah, CEO, co-founder and co-chairman of Wayfair. On a recent conference call with analysts, Shah compared the value of a storefront to the value of a TV ad that tells a story in a way that online text ads cannot. "We think stores and in-person interaction, considering the breadth of what we offer and the high-touch service experience we offer, we think there are certain things you can do in a store," he said on the call.

    Wayfair, which generated $6.8 billion in net revenue last year, is in good company. A host of direct-to-consumer retail startups are expanding by opening their first stores as customers expect brands to be able to meld the online experience with a physical shop. Wedding company Zola is currently running a pop-up shop in New York City through April, while lingerie seller Lively and sneaker brand Greats both opened stores last year.

    Continue reading at AdAge.com

  5. If I knew then what I know now ... I'd embrace failure

    If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.

    There is no shortage of stories romanticizing the advertising industry or campaigns that have been elevated to lore.

    But what the business books don't often tell you is that there is far more to be learned from failure than from success. If I could impart a few words of advice to my 28-year-old self when I started Levelwing, I would tell myself to truly embrace setbacks, learn quickly and take action.

    Continue reading at AdAge.com

 

 

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