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Ad Age - Latest News
  1. Kia bypasses celebs for its Super Bowl ad, will tout a scholarship program

    Kia, which has a history of putting celebrities in its Super Bowl ads, is going without a star this year. Instead the South Korean automaker will use its ad to launch "The Great Unknowns Scholarship," which it says will help "help young people in need get a foothold in higher education."

    The effort was teased with an ad that ran during Sunday's NFC Championship game on Fox that sought to connect Kia to commoners, not A-listers. In the ad, a boy with a southern accents says: "Right now companies everywhere are choosing celebrity endorsers for their big-game ad. Millions will be paid, just like any other year. But what if it wasn't? What if a few of those celebrity paychecks got set aside to help unfamous people? What if this year in some way, it was about the rest of us?"

    The Super Bowl campaign is by Kia U.S. agency-of-record David & Goliath.

    Continue reading at AdAge.com

  2. Kraft takes out Post ad seeking more support of furloughed workers as shutdown continues

    Kraft is getting a bit more vocal about the partial U.S. government shutdown and is seeking the help of other marketers.

    The food maker ran a letter about the shutdown as a full-page ad on the back page of Sunday's issue of The Washington Post.

    "We hope that by the time you read this, the shutdown is over," the open letter begins.

    Continue reading at AdAge.com

  3. Agency Brief: New-biz bonanza and Mistress no more

    Greetings, agency folks. It's been a doozy of a week, with more account wins than I could possibly keep up with and even more agency name changes. I barely recognize any of you anymore.

    We're taking a different approach this week, wrapping up the week's big news as well as the things we didn't get to. Read on, tell me what you think, and see you next week!

    I'll take $400 for "Agencies that sound like workout routines"

    Continue reading at AdAge.com

  4. Responding to activist investor, MDC sets date for annual and special meeting

    Beleaguered advertising holding company MDC Partners, which is mulling a sale and searching for a new CEO, has set a June date for a combined annual and special meeting of shareholders. The move follows one of its major shareholders earlier this month announcing its intention to call a special meeting to replace three current MDC board members with new ones.

    FrontFour Capital Group sent a letter to MDC on Dec. 31 announcing it had become clear to the shareholder that it and MDC had "reached an impasse." The letter said FrontFour leaders were left with no choice but to requisition a special meeting of shareholders to be held no later than March 29. It is also agitating to replace three board members, including MDC's recently departed CEO Scott Kauffman, with new ones.

    In a statement issued today, MDC said it has set the combined annual and special meeting of shareholders for June 4 in response to a requisition by FrontFour.

    Continue reading at AdAge.com

  5. MillerCoors taps Michelle St. Jacques as its first-ever female CMO

    MillerCoors has hired Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, replacing David Kroll, who left the brewer six months ago.

    She becomes the first-ever female CMO at MillerCoors, which was formed in 2008, and the first woman to hold the title at a big U.S. beer marketer since 2013, when Lesya Lysyj left her role as CMO at Heineken USA.

    St. Jacques, who starts Feb. 4, most recently served as senior VP and head of global brands and capabilities at Kraft Heinz, working from Chicago, where MillerCoors is headquartered.

    Continue reading at AdAge.com

 

 

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