Latest News - Ad Age

1. Black consumers are group most swayed by brand values and diversity practices, study finds

   Numerator rates AT&T top for using diverse talent in ads, with Geico and Progressive making the biggest buys in Black and Hispanic media.

2. The Week Ahead: Netflix reports earnings and brands navigate Inauguration Day

   A look at some of the happenings over the next five days of interest to marketers, agencies and media players.

    

3. Ford to run ads stressing unity following Capitol riot

   The spots, called "Builders," will debut Saturday during college basketball on Fox. The spot is the latest in Ford's "Built for America" series of commercials that began running last year.

4. Ford's marketing director to become CEO of FordDirect

   Matt VanDyke will take over the digital lead-generating company Feb. 1

5. LeBron James parts ways with Coca-Cola, poised to back PepsiCo brands

   The star endorser had been with Coke since 2003.